01 4975859 ​​[email protected]
Ryan & Crowley Chartered Accountants
  • Home
  • Services
  • Clients
  • Budget 2024
  • Latest News
  • Contact
  • Business to Business

    Providing Step by Step Guidance

    Get in touch for your free consulation today

    Contact Us
  • Diversity

    Hands On, Client focused approach

    Get in touch for your free consulation today

    Contact Us
  • Over 30 Years Experience

    Insight into all aspects and types of business

    Get in touch for your free consulation today

    Contact Us

CRM - Keeping customers and growing your business

30/3/2022

0 Comments

 
IF YOUR BUSINESS IS UP AND RUNNING, you know how hard you worked to get your first customers. But did you know that acquiring customers can be the easy part - keeping those customers loyal and making sure they return to do repeat business with you can often be much more difficult. However, existing customers can contribute significantly in helping you build a successful business - so it makes good business sense to manage these relationships effectively.

Customer Relationship Management (CRM) software has been around for years but many small business owners don't consider it as an option as they think their business may be too small or just doesn't need it. On the other hand, small business owners that use CRM software to track interactions and keep in touch with customers and/or prospect customers could not envisage operating without it.
​There are many options available for small business with a lot of providers offering free versions - what is key is to take some time and research what the best option is for your business. All CRM platforms enable you to easily build and maintain a customer and/or prospect database. With this database you can:
  • Store customer details, product preferences, special requirements etc
  • Communicate with your customers easily and track responses to calls/emails
  • Identify visitors to your website and track their activity, building a profile of what prospective customers are particularly interested in
  • Deliver email marketing campaigns in bulk to promote special offers, discounts etc
  • Follow up with inactive customers that have not bought in a while or did not complete a purchase, with a gentle reminder

PERSONAL DATA AND GENERAL DATA PROTECTION REGULATION GDPR
If you process personal data as part of your business, then GDPR applies to you. It is important to remember that:
  • Customer AND employee data is personal data
  • Storing personal data either electronically or in hardcopy constitutes 'processing' personal data and is governed by the General Data Protection Regulation. There is a lot of helpful information available from the Data Protection Commissioner in Ireland to make sure you are fully compliant with all data protection regulation. 
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    July 2019
    June 2019
    May 2019
    April 2018
    March 2018
    December 2017
    July 2017
    May 2017
    April 2017
    March 2017
    February 2017
    October 2016

    Categories

    All
    Brexit
    Budget
    Business
    Company Law
    Covid 19
    Covid-19
    Customs
    Employment Law
    Energy Efficiency
    Export
    Finance
    Foreign Exchange
    Franchising
    Legal
    Offshore
    Revenue
    Tax
    VAT
    Working From Home

    RSS Feed

Picture
We create custom business to business strategies.

Over 30 years of experience
Privacy Policy | Cookie Policy

SITE MAP

About Us

Our Services

News

Budget 2019

Contact Us




CONTACT DETAILS

  • Unit 3A, Block 3,
    Bracken Business Pk, D18V4K6

  • 01 4975859
  • 01 4977782
  • [email protected]
  • ryanandcrowley.com

    QUICK CONTACT

Submit
© 2025 Ryan & Crowley Chartered Accountants
Proudly powered by Weebly