Operating a successful eCommerce website requires you to consider a lot of elements to make it successful. To get you started, here are five fundamental tips that you can use to optimise your eCommerce store for success.

​1. Improve the checkout process
​On average, 70% of online shoppers abandon their basket at checkout. Creating a checkout process that is simple and offers flexibility for the customer is crucial to improving the on-site conversion rate. Removing outdated or unnecessary fields, and offering flexible payment options at the checkout are examples of how you can improve your checkout process.

Help to Buy (HTB) incentive helps all first time buyers buy a newly built house, apartment or self- build home. It only applies to properties that cost €500,000 or less. The incentive which has been extended by Revenue to 31 December 2022, gives a refund of Income Tax and Deposit Interest Retention Tax (DIRT) paid in Ireland over the previous 4 years. An individual cannot claim relief on PRSI or USC. An individual can claim a tax refund based on the income tax they have already paid, to the lessor of:

• €30,000
• 10% of the purchase price of the property
• 10% of the completion value of a self build
•  The amount of Income Tax and DIRT you paid for the previous 4 years. 
• The refund is paid to a bank account you hold with your loan provider.

With many employees still working in a hybrid situation, there are a large amount of people requesting a remote working option on an ongoing basis. Currently this is not regulated, however, legislation has been introduced that when passed into law will give workers the right to request a remote working option. Employers will have the right to refuse on grounds to be stated in the bill. If the worker is dissatisfied there will be a right to bring the matter before the WRC.

The following is a non-exhaustive list of some of the reasons an employer can refuses a remote working request on business grounds:

1. Potential negative impact on the quality of your product or service
2. A potential negative impact on performance of the employee or other employees
3. Concerns for the protection of intellectual property, confidentiality of information and data protection
4. Health and safety issues with a home office or carrying out certain processes at home 
5. Internet connectivity issues 
6. Planned structural changes to the business 
7. If the employee has recently been or, is currently involved in a formal disciplinary process

The past couple of years have been shrouded in uncertainty and volatility, largely due to epidemiological and political events, rather than economic fundamentals per se. However, it is not possible to divorce economic developments from politics and pandemics, as they have had and continue to have a significant impact on economic performance. Before looking at the year ahead, it is always worthwhile to look back at what I said in this piece a year ago to see how that turned out. Last year I had to eat humble pie as the declaration of a global pandemic a few weeks after I wrote an upbeat piece in February 2020 changed everything.

This time last year I said that looking ahead to 2021, “it is possible to be optimistic about the global and the domestic economy. This is of course subject to all of the caveats about the mutating virus and the vaccines. The very stringent restrictions put in place here in Ireland and in many other countries at the end of 2020 could last well for the first quarter and possibly into the second quarter, and will obviously have a very significant impact on economic activity. There is not a lot that can be done about that.

Consumer rights in Ireland are set for significant reform. The proposed Consumer Rights Bill was published earlier this year for public consulta!on by the Department of Enterprise, Trade and Employment. The public consultation process completed on June 30, 2021 and submissions will be fully considered before the text of the Bill is finalised.

The Bill only applies to Business to Consumer (not B2B) transactions and is expected to include new statutory rights and remedies in contracts for digital content. It is also expected to contain: