-You know that your customer is fundamental to your strategic success. At the heart of everything you do and everything your organization does, there should be an all­-encompassing consideration of your customer.

Digital tools and channels have dramatically transformed the way buyers choose to purchase. They’re more empowered, and more inclined to research online before reaching out to a sales rep. Because of digital, the fate of marketing campaigns and sales pipelines lies very much in the hands of the buyer. And despite this shift in power, a large number of organizations still haven’t adopted a customer-­centric approach to marketing and selling.

Budget 2022 looks more positive by contrast to Budget 2021, where we saw unprecedented levels of financial supports being provided to support the Irish economy because of COVID-19 and a no deal Brexit looming. This year is a testament to the changing economic landscape.

Budget 2022 is based on an economic atmosphere where we have seen strong GDP growth in 2021 and an improvement in public finances created by strong taxation receipts.

The key changes and developments on the tax measures announced are as follows:

If you’re tired of managing different charging cables, relief may be on the way — at least in Europe. After giving the consumer electronics industry 10 years to propose their own solution, the European Union is pushing forward plans to standardize all charging ports to USBC.
Enacting a common charger across mobile phones, cameras, headphones, speakers, and more would serve two goals.

• First, waste reduction. Electronic waste (aka, ewaste) is the fastest growing waste stream in the E.U. with less than 40% recycled. Disposal of unused chargers results in roughly 11,000 tonnes of ewaste annually.
  
• Second, increase consumer convenience. European consumers spend €250 million a year on unnecessary charger purchases. The proposal not only limits the number of chargers needed, but also ensures consumers can easily determine the correct charger through simple labelling of power requirements.

Why USBC? USBC was ultimately chosen for its wide adoption (nearly all Android devices) and support of the latest technology standards.