If you are an online business, the laws applicable to you vary slightly from bricks and mortar stores. One difference is that a customer who buys from an online store is entitled to a refund if they simply change their mind. Thanks to the EU Consumer Rights Directive, you have 14 days from the date you receive the item to notify the online business that you want to cancel. You then have a further 14 days to return it, in good order, to the seller.
Advertising your products or services can become all consuming when you are trying to beat the noise of everyone in the industry. When you know people are trying to buy that perfect gift, it becomes imperative that you grab their attention. Be mindful of your advertising strategy as it can quickly be categorised as misleading.
Under the EU Unfair Commercial Practices Directive, commercial practices shall be unfair when advertising becomes misleading on the product or services benefits, price, or availability. Marketing efforts can be deemed as aggressive if there is exploitation by the trader of any specific misfortune or circumstance of which the trader is aware, to influence the consumer’s decision with regard to the product.
As the consumer, it is important to note that while a website may have a .co.uk or .ie domain, it does not mean they are based in that country. It is advisable that you look for an address of the company you are purchasing from to identify what country they are in. This will indicate what laws are applicable to the transaction and how you are protected.